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ECHO RIDGE: A study in heritage & texture
Echo Ridge is the start of a journey that, as a designer, felt the most true and authentic. A study in heritage & texture -where workwear meets the outdoors. This mood board is the foundation, pulling from nature, history, and functionality to shape what's next for collections to come.
I came across these two images, and they became a strong foundation for shaping Echo Ridge. The rugged outdoorsman, the muted yet rich earth tones of the mountain and the quiet act of craftsmanship in nature-it all aligned with the collection's core.
Using a grounded, heritage-inspired theme and embracing the vintage outdoorsman aesthetic helped me stay true to the identity of the brand.
A big inspiration while designing for Echo Ridge was how nature builds itself in layers. The way these rocks settle into the dirt became the blueprint for some of the collection's details. You can see it reflected in the overlapping pocket panels and structured seams in our Union Shirts, mimicking the organic but functional layering found in the outdoors
Every journey leaves a mark, but nature has a way of reclaiming itself. These images of fading footprints captured the spirit of Echo Ridge-the idea that the path you take becomes part of the landscape. 'Create a story where the footprints fade' is an invitation to go off the beaten path and leave only what belongs.
Every collection starts as a mix of ideas, textures, and sketches literally pinned to a board. Seeing it take shape during the lookbook shoot was very rewarding and it felt ready.
