ZANE FRASER is a contemporary outdoors brand that merges functional silhouettes with exploration. Inspired by the balance between rugged landscapes and modern craftsmanship, the brand reimagines classic workwear through a creative lens. Each collection is a reflection of nature’s raw beauty, blending durable materials with refined details for those who carve their own path—whether on the trail or in the city.

Founded by multidisciplinary artist Zane Fraser, the brand is built on a foundation of design, heritage, and storytelling. Every piece is thoughtfully crafted to honour the outdoors, and with each sale, a tree is planted to help preserve the environments that fuel its inspiration.